WooCommerce online store and WordPress website development

CREATING.LV built a WordPress website and a WooCommerce online store for the SUP rental company Boards You, where rentals can be chosen, booked and paid for online and accessories can be bought. This project combined two jobs — WordPress website development and WooCommerce online store development — because the company needed one site both for information about its offer and for rentals and purchases.

Boards You offers both SUP board rental and SUP boards for sale. For a rental company, information, booking and sales are closely linked: customers first want to understand what they can rent and what it costs, and then book straight away. So the task was not just a presentation website but a site where the SUP rental service and products work in one purchase process.

CREATING.LV built the website on WordPress and the online store with WooCommerce. The scope of work:

• a website with clear information about SUP rental, buying SUP boards and the company’s other offers;
• choosing, booking and paying for rentals online in the WooCommerce store;
• prices and options depending on the rental duration or the quantity of products;
• buying accessories in the same store;
• content management in WordPress and adaptation for desktop and mobile devices.

From the customer’s side, the rental and purchase journey on the site looks like this:

• on the website, they learn about the SUP rental offer and the company’s other services;
• in the store, they choose a rental, set the rental duration and see the matching price;
• if needed, they also add accessories to the basket;
• they book and pay for the order online.

All these steps happen on one site — from information about the rental to payment — so customers do not have to move to another site.

Rental is not separated from the store: it works in the WooCommerce online store as a selectable service. The customer chooses a rental, sets the rental duration and sees the matching price, then books and pays online with the payment system integrated into the store. When the rental is paid for at the moment of booking, customers complete the booking in one go, and payment for the rental does not have to be arranged separately.

Because rental services and products are in one store, customers have one purchase journey — choice, basket and payment. The site also has customer account login and a basket, so customers can rent a board and add accessories to the purchase at the same time. More about online payment options in WooCommerce stores in the article The most popular WooCommerce payment integrations in Latvia.

The development includes flexible pricing: the price and options change depending on the rental duration or the quantity of products. For rentals, this allows rental periods of different lengths to be offered at different prices, while for products the price and options can be adjusted to the quantity bought.

Customers see the price at the moment of choosing, before payment. In a rental business, this is also practical for the company: the store calculates the prices itself, and they do not have to be explained to each customer separately.

When planning a similar rental store, it is worth defining the rental periods and their prices before development — for example, whether rentals are offered by the hour, by the day or for longer periods. This determines which options customers see in the store and how the price changes with the rental duration.

In addition to rentals, accessories can be bought in the store, and the website also has information about buying SUP boards. This way a customer who first rents a board can also find equipment to buy on the same site, and for the company rental and sales complement each other. In the project screenshot, store products with prices are visible on the home page, and from there visitors can go to the full product list. This way a visitor who came to the site for SUP rental notices the products before even opening the shop section.

The website content can be managed in WordPress, and the products and rental services in WooCommerce. The offer, texts and images can be updated without a separate development order. Because rental works in the store as a service, its description and prices can be changed in the WooCommerce admin just like product information.

The website was built to highlight the company’s services and make it easy to find your way between the rental options and the product catalogue. This matters because SUP rental and board purchase visitors need different information: a renter needs the rental duration and price, a buyer the product description and price. The desktop and mobile versions are equally functional, so rentals can also be chosen, booked and paid for on a phone. Customers may also plan a SUP rental away from home, so the whole purchase process has to work on a phone — choosing the rental duration, the basket and payment — not just the information pages.

• WordPress — the website and content management;
• WooCommerce — the online store, rental booking and payment, and accessory sales.

How the two tools work together is explained in the article What is WooCommerce and how does it extend WordPress?

The footer of the current boardsyou.lv still states that the site was built by SIA CREATING.LV. The site’s content and sections may have been added to since handover, so this description refers to the solution we developed.

This kind of solution suits a company that sells both a service and products on one site: equipment, boat or sports gear rental, an equipment retailer with a rental offer, and other services whose price depends on duration. If the rental terms are clear — choice, duration and price — rental can be built as part of a WooCommerce store, as in this project. In that case, WooCommerce online store development covers both the product catalogue and the rental services, and the company manages all orders in one place. More about online store development.

The BOARDSYOU project is a WordPress website for presenting a SUP rental and sales offer. If you need a website or an online store, get in touch with CREATING.LV to discuss your project’s needs.

• Online store development
• Website development

boardsyou.lv

This portfolio entry reflects the solution as delivered at handover. The current website may have changed.