WordPress website development for a furniture manufacturer

CREATING.LV built a WordPress website with a product category system and contact forms for the furniture manufacturer Filippo, and on the new site also a WooCommerce store. In this project, WordPress website development was needed so that the company could show its range of products in one place and customers could easily contact the team about a specific product.

Filippo makes furniture, doors, panels and stairs, and the company’s team includes designers and makers who help bring customers’ ideas to life. For a manufacturer with several product groups, a website has to solve two questions. First, visitors have to find their product group without unnecessary searching — furniture, doors, panels or stairs. Second, after looking at a product, they need to be able to ask a question straight away, because for products adapted to a customer’s idea, the conversation usually starts with a consultation.

Both Filippo sites — the 2021 site and the new site — are CREATING.LV’s work. The new site with the WooCommerce store was handed over in 2026. The WordPress website development covered:

• project analysis and clarifying needs;
• a design in line with Filippo’s brand identity;
• UX/UI solutions for browsing products;
• an adapted mobile version for use on a phone;
• a product category system with images and specifications;
• a WooCommerce store on the new site;
• entering the core categories and core products;
• contact forms and question sections for contacting the team.

The work began with a detailed project analysis to better understand Filippo’s needs and wishes. The website had to do two jobs at once: show the products the company makes and make browsing them easy and intuitive.

The website’s structure follows from these two jobs: product categories in which visitors find their way, product pages with images and specifications, and contact options that let visitors move from a product to a question for the company.

The first Filippo site, which we built in 2021, was designed as a product catalogue with categories, product images, specifications and contact forms. The new site, which we built later, also has a WooCommerce store so that products can be offered online too.

The new site’s menu has Home, Services, Portfolio, For designers, Contacts and Shop sections, as well as user login and a shopping basket. In the Portfolio section the company can show completed work, and designers have a separate section.

The website has a detailed product category system for the company’s products. The categories let visitors quickly go to the product group they need, such as furniture or doors, and browse the offer within it.

The product pages have images and specifications. When choosing furniture and doors, customers need to see both the look and the technical data, so images and specifications are in one place and help customers decide even before contacting the company. When planning a similar catalogue, it is worth agreeing at the start which specifications are given for each product group, because the key parameters differ for furniture, doors, panels and stairs. A uniform list of specifications within a group lets visitors compare products with each other.

On the new site, a WooCommerce store with categories and product pages has been prepared. At handover, we entered the core categories and core products, so that the store’s structure was ready for work and the client could see how products look in the store. WooCommerce is a WordPress extension, so the store runs on the same site with the same design and menu, not as a separate system.

The client adds the remaining products themselves in the WooCommerce admin, and this work is ongoing. This way the company decides which products to publish and in what order, and does not have to order developer work for each new product. A new product is created following the same pattern as those already entered: choose a category, add images and a description. In the same admin, a product’s price or description can also be changed, or a product temporarily hidden from the store, without affecting the rest of the site’s content.

The shopping basket and user login are part of the WooCommerce store. In the basket, buyers gather the chosen products before ordering, while login lets them return to their account.

The website has integrated contact forms and question sections. Customers can ask a question about a specific product or service directly from the website and receive more information from the Filippo team — the designers and makers who help adapt a product to their idea.

The website’s structure matches how customers usually choose furniture or doors: they choose a group in the category system, look at the images and specifications and then ask a question using the contact form. If they need a product made to their own idea, they can ask from the same page on which they are looking at a similar product. This way the furniture manufacturer’s website serves as a catalogue and the start of a conversation at the same time.

The design was created in line with Filippo’s brand identity. The job of the UX/UI solutions was to help visitors find information about furniture, doors and other products without unnecessary searching, and to get from looking at a product to asking the company a question.

The adapted mobile version is also our work: categories, product images, specifications and contact forms can be used on a phone. An adapted mobile version means the layout changes to fit the screen width rather than showing a scaled-down desktop page on a phone: specifications can be read without zooming, and the contact form is easy to fill in on a touchscreen. More about this part of the work on the page Web design and UX/UI. More about how WordPress development for a business website works in the article WordPress website development.

A website like this for a furniture manufacturer also suits other makers with several product groups and custom orders — manufacturers and workshops making doors, stairs or interior elements. Product categories, specifications and contact forms make it possible to start a conversation about a custom order, while a WooCommerce store lets the same products be offered online too.

More about website development for businesses and online store development.

• Website development
• Online store development
• Web design

filippo.lv

This portfolio entry reflects the solution as delivered at handover. The current website may have changed.