Shopify, WooCommerce or a custom B2B online store?
The choice of platform depends on your products, order logic, the integrations you need and how the store will grow. No platform is best for everyone — here is a short comparison.
| Shopify | WooCommerce | Custom B2B online store | |
|---|---|---|---|
| Starting price | from 2500 EUR + VAT | from 3500 EUR + VAT | from 5000 EUR + VAT |
| Best for | a faster start with standard e-commerce features | a store that needs flexibility and content management in WordPress | companies with individual customer prices, complex order logic or integrations |
| Management | Shopify admin panel | WordPress and WooCommerce | depends on the chosen technology |
| Extending | within Shopify’s features and apps | with plugins and custom adjustments | built around your processes |
Prices exclude VAT and are starting prices — we agree the final scope in the project proposal. A more detailed comparison: WooCommerce or Laravel — which to choose for an online store.
WooCommerce online store
WooCommerce runs on WordPress, so you manage the store and the content in one place. It suits simpler and moderately complex online stores that need a clear, secure and easy-to-maintain solution.
What the WooCommerce starting price includes is shown below with the prices. More: WooCommerce online store development.
Shopify store
Shopify is a cloud platform: hosting, platform updates and the basic e-commerce features are handled by Shopify. It is a good option if you want to start selling sooner and the standard functionality is enough. The Shopify platform has its own monthly subscription fee, which the client pays directly to Shopify; paid apps and themes are paid for separately.
B2B online store with individual prices
In a B2B store, buyers are often registered companies with their own prices, discounts or order terms. We have built a WooCommerce B2B store with registration approved by an administrator, prices hidden from unregistered visitors, and customer-, group- and product-level pricing (pro-vape.eu), as well as a B2B product catalogue (Grollo.eu).
There are two ways. The first is B2B functionality in a WooCommerce store (like pro-vape.eu), which we assess as additional work on top of the WooCommerce starting price. The second is a custom B2B online store (from 5000 EUR + VAT) with your pricing logic, customer groups and integrations.
We do not choose the technology and platform for a custom B2B online store in advance. It is determined by the business logic, the integrations needed, pricing rules, the complexity of the product catalogue and customer account requirements.
Functionality we can build
- product catalogue, categories and filters;
- basket, checkout and user accounts;
- payment integrations — Stripe, PayPal, Klix (Citadele), EveryPay, Paysera, Montonio, MakeCommerce, bank payment links, etc.;
- shipping integrations — Omniva, DPD, Venipak and parcel locker networks;
- order management;
- B2B pricing and customer groups;
- integrations with warehouse and accounting systems, CRM/ERP and third-party APIs — for example, stock and customer synchronisation with Erply (Hannu-pro), as well as connections to Tildes Jumis and Horizon;
- loyalty functionality;
- product configurators — for example, in the Toptrail store;
- age verification before purchase — for example, in the iemalko.lv store.
On payment solutions in Latvia: the most popular WooCommerce payment integrations in Latvia.
How we build an online store
- We get to know your products, customers and order flow, and choose the platform.
- If the project includes a custom design, we create it in Figma — the home page, categories, product pages and basket — so that you can see the result before programming starts.
- We build the store: the catalogue, payments, shipping and the integrations you need.
- We test the ordering process, payments and how the store works on different devices and browsers.
- We launch the store and, if you wish, continue with maintenance and new features.
Maintenance after launch
For an online store, regular updates and backups are especially important, because a technical error can stop orders or payments. We offer maintenance in three packages — see Website maintenance and fixes for details.
