The most popular SEO analysis tools in 2024

In short: This is a 2024 overview of SEO analysis tools. Ahrefs, SEMrush and Moz Pro are commercial tools for keyword, backlink and technical SEO analysis, Google Search Console is Google’s free tool for checking indexing and search data, and Yoast SEO and Rank Math are WordPress plugins for optimising pages. The tools’ features and prices may have changed since then.

SEO analysis is essential to make sure your website or online store is visible in search engines and can attract new visitors. In 2024, many powerful SEO tools are available that help optimise sites, improve search results and monitor the competition. As a website and online store developer, CREATING.LV has tried and integrated many of these tools to ensure the best possible performance of clients’ sites.

In this article we look at the most popular SEO analysis tools in 2024 and their advantages, with particular emphasis on how they help improve WordPress website development and online store optimisation.

Ahrefs is one of the most widely used SEO tools and is excellent for backlink analysis, keyword research and rank tracking.

Advantages:

• Backlink management: Ahrefs lets you analyse the backlinks to your website found in its database, helping to remove low-quality links and encourage valuable backlinks.
• Keyword research: Extensive options for identifying new opportunities to optimise content based on competitive keywords.
• Rank tracking: Detailed insight into changes in your site’s rankings in different countries and on different devices.

As a professional website developer, CREATING.LV regularly uses Ahrefs to improve the visibility of WordPress and WooCommerce websites.

SEMrush offers a wide range of features not only for SEO optimisation but also for content marketing and competitor analysis. This tool is especially valuable if you want to create a comprehensive marketing strategy.

Advantages:

• Competitor analysis: Keep track of competitors’ activities and the keywords they use to improve your own strategies.
• Content optimisation: SEMrush gives recommendations for improving content based on your keywords and competitors’ results.
• SEO audit: The tool quickly identifies technical problems on the site that can affect SEO results, such as broken links and speed issues.

SEMrush helps CREATING.LV plan SEO and marketing strategies to make clients’ WordPress websites and online stores competitive in the market.

Moz Pro is an excellent technical SEO analysis tool that helps eliminate technical errors and optimise a website’s performance in search engines.

Advantages:

• Technical SEO audit: A very detailed overview of technical shortcomings that affect the site’s performance.
• Keyword research: Provides data on keyword competition and gives recommendations on how to use keywords better.
• Rank tracking: Tracks the site’s positions for the most important keywords and regional requirements.

Moz Pro is an essential tool for CREATING.LV’s technical SEO analysis, allowing a WordPress website developer to create a solid foundation for a site that performs well.

Google Search Console is a free SEO tool offered by Google itself, giving a deeper understanding of how your site is indexed and optimised in search engine results.

Advantages:

• Performance analysis: Google Search Console provides detailed reports on clicks, impressions and visibility by search query.
• Technical audit: Highlights problems that prevent your site from being fully indexed and shown in search results.

CREATING.LV regularly uses this tool to improve online store and WordPress website development, making sure everything works optimally and meets Google’s requirements.

Two of the most popular SEO plugins for WordPress websites are Yoast SEO and Rank Math. Both plugins have their advantages and are used by a wide audience (more: WordPress SEO plugins — the most popular tools and their analysis).

Yoast SEO:

• Content optimisation: Easy-to-understand guidance on how to improve the content and keywords on each page.
• Automatic XML sitemaps: Help search engines find the site’s pages.
• A user-friendly interface: Simple and effective to use, even for beginners.

Rank Math:

• Easier integration: Offers more modern features and more options, such as SEO settings for WooCommerce stores.
• More keywords: Lets you optimise content for several keywords at once.

CREATING.LV, a website and online store developer, uses both Yoast SEO and Rank Math to achieve the best results for clients’ WordPress websites and online stores.

In 2024, many effective SEO tools are available that help optimise websites and online stores. Whether you choose Ahrefs, SEMrush, Moz Pro or plugins such as Yoast SEO or Rank Math, each tool has its own unique advantages. As an experienced WordPress website and online store developer, CREATING.LV uses these tools to make sure your site is well optimised and stands out in search engines.

Related: SEO optimisation for WooCommerce and WordPress · SEO services · SEO / GEO audit and optimisation.