WordPress website development for a service provider

CREATING.LV built a WordPress website and its design for 3aWorkshop, a company that services waste management equipment, trucks and municipal vehicles. This was a website for a service provider whose clients look for service for a specific type of vehicle: the website had to clearly show potential clients all three service areas. The project was handed over in 2019.

For a vehicle service client, the first question is simple — does this company service my vehicles? A vehicle service website gives this answer straight away rather than hiding it in a long text. The second question is how to contact the company, so the path from a service description to the contacts had to be short.

CREATING.LV built the company’s website on WordPress as a portfolio-type site — from the design to the finished site. The scope of work:

• visual design and usability;
• service descriptions for each of the three service areas;
• a gallery;
• a contacts section with a contact form, a mobile version and an SEO module.

The site footer says “Lapu veidoja SIA CREATING.LV” (Site built by SIA CREATING.LV).

The services are divided by type of vehicle:

• waste management equipment service;
• truck service;
• municipal vehicle service.

Each area is described separately. A client who needs, for example, truck service finds their area straight away and does not read descriptions of vehicles that do not concern them.

The scope of work covered all the services and equipment in the three areas mentioned in the project materials. In the project screenshot, the services section lists specific jobs for each area, for example container repair and street cleaning vehicle maintenance, so clients can see in the list itself whether the company does the work they need.

These three types of service are usually sought by different clients: truck service by carriers and companies with their own fleet, waste management equipment service by waste management companies, and municipal vehicle service by companies that maintain streets and grounds.

Dividing by type of vehicle matches how clients think about their need. A vehicle owner usually does not look for “service in general” but for service for their truck, waste equipment or municipal vehicle. If all three areas were described in one shared text, every visitor would have to read about things that do not concern them as well. Separate descriptions let each area have its own heading and its own explanation, and the description of one area can be extended without affecting the others.

When planning a similar project, a website for a service provider should start with deciding how to divide the services — by type of vehicle, by type of work or by client industry — because the menu and the content of each description depend on it.

The website has an image gallery. For a vehicle service company it complements the service descriptions: clients see not only the name of the area but also images that help them understand the company’s work. The project screenshot also shows the “Our completed work” section, in which the company shows the scope of its work.

The gallery on the WordPress site is based on the media library: new images can be uploaded in the admin and added to the gallery when there is new work to show. WordPress automatically saves uploaded images in smaller sizes too, so the gallery list can show lighter previews rather than full-size files.

The contacts section is the last step in the client’s journey. Once they have found their service area and looked at the gallery, the contacts tell them how to get in touch with the company and agree on the work.

The contacts part also had a map with the company’s location, so clients do not have to ask about the route in a separate conversation.

In the contacts section we also built a contact form. A submitted enquiry is saved in the WordPress admin and sent to the company’s email. Clients can describe their need in writing at any time of day, and the company sees the enquiry in its email and, if needed, can also find it in the admin.

The gallery and contacts were part of our delivery, and today they are the “Gallery” and “Contacts” sections on the site.

The website was built as a portfolio-type site: it introduces the company and its services rather than selling online. The scope of service work often becomes clear only after the vehicle has been inspected, so it is hard to offer a fixed price or online ordering for this kind of service. This structure suits a service whose work is agreed individually — the website gives an overview, and the conversation continues with the company. Unlike an online store, a site like this has no basket, price calculation or payment, so the focus stays on the service descriptions.

The client’s journey on the website:

• they choose their type of vehicle in the services section;
• they look at the company’s work in the gallery;
• they find out how to get in touch in the contacts section.

The visual design and usability are CREATING.LV’s work. The design is based on simple navigation with services, gallery and contacts sections, so that visitors do not get lost and quickly reach their service area.

Usability here means that visitors do not have to think about where to look for information: the menu item names match what they are looking for, and each section answers one question — what the company does, what its work looks like and how to contact it. The small number of sections means the whole site can be browsed in a few clicks.

We also built a mobile version, so the service descriptions, gallery and contact form are easy to use on a phone. This matters for a vehicle service website, because service may also be searched for outside the office, for example next to a vehicle that needs repair.

The website was built on WordPress, and the company edits the service descriptions and the gallery itself in the WordPress admin. A service description is edited in a text editor in the admin, so small content changes do not require programming. We also provided an SEO module on the website in which a title and description intended for search engines can be set for each page. Initially the client filled in the SEO information themselves, and we then corrected it. More about the platform — in the article WordPress website development.

This kind of simple structure suits a vehicle service company, manufacturer or other business that needs to present several service areas on one clear website and let clients quickly find theirs. A website for a service provider in this form suits cases where sales happen in conversation rather than online, and the main job of a vehicle service website is to lead the client to the point of contact. It also works if the range of services grows over time: a new area can be added as another description next to the existing ones without changing the structure of the whole site.

How we plan a website’s content and structure — on the page website development for businesses. Indicative development costs — on the page Prices.

• Website development

3aworkshop.lv

This portfolio entry reflects the solution as delivered at handover. The current website may have changed.