Onepage website development for the start-up Printstone

Printstone is a start-up whose website presents the company’s technologies and products. In this project, website development for a start-up meant a single-page WordPress website and its design, created by CREATING.LV. The project was handed over in 2024.

The new company needed a short, clear presentation: so that visitors could understand on one page what the company offers, see the products in images and get in touch straight away. It was just as important that the company could change the content itself as its offer develops.

CREATING.LV did all the work, from research to the finished site. Our work covered:

• research and a plan of the single-page structure, or page map;
• a prototype;
• the website’s web design;
• a custom WordPress theme;
• sections with technology and product descriptions, image galleries and a contact form;
• responsive design and fast loading;
• SEO basics;
• content management, so that the client can edit the content themselves.

This is website development for a start-up, from design to the finished site. The site footer says “Printed by SIA CREATING.LV”.

The work started with research — what needed to be said about the company, its technologies and products, and what visitors need to find first. On a single-page site, the page map means the order of the sections: the order in which visitors, scrolling the page, get to know the company and reach the contact form. On a multi-page site, visitors choose which page to open, but on a single-page site the order is set by the developer, so this decision was made before the design.

We then created a prototype in which the order and content of the sections could be assessed before the design. A prototype is a simplified model of the single-page layout without the final visual styling: it shows where each section, heading, text block, gallery and the contact form are, and it can be commented on and changed before design work begins. Only then did the design and development follow, in a custom WordPress theme with a responsive layout for desktop, tablet and phone. This order makes it possible to agree the structure in good time, so that the whole page does not have to be rearranged during the design and development stages.

At handover, all the content was arranged on one page in sections:

• technology and product descriptions;
• image galleries;
• a contact form.

Visitors get to know the company by scrolling one page: first they learn about the technology and products, then see them in images, and at the end reach the contact form. A single-page format has no menu with many sub-items and pages in which visitors could get lost — the company’s whole story is in one sequential flow. The flow also includes a section introducing the company’s team.

A start-up’s technology is often new to visitors, so it has to be explained before the products are shown. The Printstone website presents both the company’s technologies and its products, so visitors can first understand how the company works and only then get to know the specific products. The advantages of the technology are shown in a separate section of the single page: four advantages, each with an icon and a short description.

The product descriptions can be edited in the WordPress admin, so they can be extended when the company develops new products or refines existing ones.

The design was created specifically for this website and implemented in a custom WordPress theme rather than a ready-made template. The products and technology are shown in image galleries, so the start-up’s offer can be understood even without long text, while the product descriptions add the essential information to the images. The client can add new images to the galleries themselves when new products appear.

More about this part of the work on the page Web design and UX/UI.

The contact form is at the end of the single page, where visitors arrive after looking at the technologies, products and galleries. A contact form means that interested visitors do not have to copy an email address or open an email program — a question can be sent from the same page while they are still reading about the products. For a start-up that is just beginning to build contacts with clients and partners, this is a simple way to receive questions from the website.

The design is responsive: the single-page website adapts to desktop, tablet and phone screens, and the sections scroll on a phone just as on a desktop. The site was built to load quickly — in a single-page format this is especially important, because visitors open all the content at once, including the image galleries.

SEO basics were set up for the website so that search engines understand what the site is about. In a single-page format, all the content has one address, so these basics apply to the whole page. They usually include the page title and description for search engines, as well as a logical hierarchy of section headings.

The client edits the content themselves in the WordPress admin — they can change texts, replace images in the galleries and extend product descriptions without a developer’s help. This is essential for a start-up, because the product range and message often change at the beginning, and not every change should require ordering development work.

In the custom theme, the layout and styling of the sections are built into the theme itself, while the texts and images can be edited in the admin. This is intended to let the client change the content without affecting the single page’s design and the order of the sections.

WordPress with a custom theme. A custom theme means the site has what this page needs, without the unnecessary features of a ready-made template. More about when and why to choose this platform in the article WordPress website development.

A single-page website suits a start-up or a new product when the key points about the technology and products need to be shown and interested visitors need to be able to get in touch, but a large multi-page site is not yet needed. Onepage website development for a start-up like this is also a good start if additional sections or product pages are planned later.

If there are many products, services or languages, a single-page website becomes long and harder to take in, so a multi-page site is a better fit. Indicative development costs can be found on the page Prices for websites, online stores and systems.

• Website development
• Web design

printstone.lv

This portfolio entry reflects the solution as delivered at handover. The current website may have changed.