UX and UI – web design
In short: UX (user experience) describes how easily a user finds what they need on a website and does what they set out to do. UI (user interface) covers the visual design and interactive elements — for example buttons, forms, menus and how they behave. UX/UI development can use wireframes, prototypes, testing with users and fixes before programming.
Today, a beautiful design alone is not enough. Users expect a fast, clear and convenient experience where everything works simply and logically. That is exactly why web design is not just a visual art — it is carefully structured work in which every step is based on users’ needs and habits.
CREATING.LV works every day with clients of all sizes, helping them not only create visually attractive websites but also build products that really work — that convert, attract and hold visitors’ attention. The key to this success lies in a properly structured web design process, in which UX and UI design play a big role.
UX and UI: what are they and how do they differ?
These two terms are often confused, but they differ significantly.
UX (User Experience) is the whole process of how a user interacts with a website or system. UX covers planning, structure, usability and logic. For example, can the user easily find the contact information? Do they understand where to click to add a product to the basket? Is the registration form clear, and does it not cause unnecessary stress?
UI (User Interface) refers to the visual design — colours, typography, button design, images and animations. UI is what the user sees, while UX is how they feel and how convenient it is for them to use this interface.
A concrete example:
A well-thought-out UX:
A user enters an online store and within a few seconds understands how to find the product they need. The filters are logical, the menus are clear, and the product description gives all the answers needed.
A good UI:
The same website is aesthetically pleasing. Harmonious colours are used, the texts are easy to read, the buttons stand out visually, and the design inspires trust.
The full development cycle before programming
CREATING.LV does not rely on a “looks good” approach alone. We develop websites and online stores step by step, starting with thorough wireframes and ending with testing and quality control. Below is the full cycle of how we work:
Wireframes – we start with black-and-white structures to define where each element will be.
Prototype – we create an interactive model that simulates how the website behaves.
Testing – we invite testers to go through the site repeatedly, identifying problems or unclear points.
Fixing – we make corrections based on the feedback.
Retesting – we make sure the changes improved the experience.
Design (UI) – only after the UX has been developed do we start working on the visual part.
UI prototype testing – we check whether the visuals support usability.
Fixing – design shortcomings or gaps revealed by testing are fixed.
Final testing – the last adjustments before programming.
Programming – only now does coding begin, once all UX/UI elements have been approved.
QA (Quality Assurance) – a quality check to make sure everything works correctly on all devices and browsers.
Why does such a process matter?
This approach takes time and resources, but the result is a high-quality, effective and sustainable digital platform.
Advantages:
User loyalty: If people easily understand how to use the site, they will come back.
Higher conversion: If the UX is good, users more often fill in forms, make purchases or sign up for services.
Fewer errors: Problems are identified and fixed at an early stage, not during programming or after launch.
Trust: A well-thought-out, professional design builds trust in the brand.
Disadvantages:
Costs: Every additional step means more work and therefore higher costs.
Time: A project with a full UX/UI cycle can take several weeks or even months.
But in the long term these disadvantages pay off. A rushed approach can produce projects that have to be fixed after launch, which can cost more in terms of both money and reputation.
User testing – not an extra, but a necessity
Companies often believe they already “know what the user wants”, but in reality only user testing can give a true understanding of needs. CREATING.LV works with real users at different stages of development, organises focus groups, carries out usability tests and analyses the results in order to make data-based decisions.
What does the client get?
A client who chooses the full development cycle gets much more than just a “beautiful website”. They get:
A solution that works on all devices.
A system adapted to their target audience.
The chance to compete in the market with a well-thought-out, user-friendly design.
A sustainable platform in which usability problems are found before launch.
Why choose CREATING.LV?
CREATING.LV is not just a design or programming team — we are strategic partners who help grow your business in the digital environment. We know that a good website is not just code and images — it is the user’s journey, emotions, experience and, above all, results.
So if you are looking for a partner who will not only create a visually attractive website but also look closely at your audience’s needs and help you achieve your business goals, we are here.
Get in touch with CREATING.LV to discuss your project.
Related: Web design and UX/UI · UX/UI and design testing · WordPress web design — the importance of UX and UI.