What are SEO and GEO?
SEO (search engine optimisation) is technical and content work to make a website findable in Google and other search engines when clients are searching for your services or products.
GEO (generative engine optimisation) is an approach that helps content be clear and usable in AI search environments too — for example, in Google’s AI answers or ChatGPT search. It rests on the same foundation: a technically accessible site, clear content, consistent company information, structured data and useful, verifiable experience.
There is no separate “secret AI algorithm” — GEO means making a site clearer and more useful.
What an SEO / GEO audit includes
The audit is a one-off assessment of your website with specific recommendations. We check:
- technical accessibility: indexing, robots.txt, sitemap, canonical links, redirects and 404 errors;
- page structure, headings (H1–H3) and internal links;
- metadata and structured data (schema);
- loading speed and mobile usability;
- content: whether it answers clients’ questions and whether each topic has one clear page;
- consistency of company information — name, contacts, services;
- Google Search Console data, if you grant access.
As a result you receive a list of the problems found, with priorities and recommendations that you can implement yourself or together with us.
An audit, an audit with fixes, or implementing another provider’s audit
You can choose just the audit, the “2-in-1” bundle — the audit together with implementing the priority fixes (audit already included in the price) — or, if an audit has already been carried out, a review of another provider’s audit and implementation of the agreed fixes. Prices, the included scope and who each offer is for — see the “Prices” section.
SEO for WordPress websites and WooCommerce stores
WordPress is an SEO-friendly platform, but without the right configuration its potential often goes unused: duplicate content, disorganised headings, unnecessarily indexed archives or slow loading.
In online stores, the product and category structure, filter URLs, preventing duplicate content and internal links between products are especially important. More: SEO optimisation for WooCommerce and WordPress.
Keywords and content
We analyse the phrases and questions your clients use and check whether your pages answer them. We structure the content so that each section answers one clear question — this helps people as well as search engines and AI tools understand the page.
Moving a website without losing SEO
If you are planning a new website or a domain change, SEO has to be planned before launch: existing URLs, redirects and metadata. More: moving a website to a new domain.
What SEO and GEO cannot promise
- a guaranteed first place in Google;
- guaranteed citations in ChatGPT, Google’s AI answers or other AI tools;
- quick results without content and technical work.
SEO and GEO are long-term work. The impact of changes can be assessed in Google Search Console data by comparing the period before and after the changes.