Website development for a wood industry company

CREATING.LV built a WordPress website in Latvian and English for the wood products manufacturer GL PLUS — with our design, simple navigation, SEO optimisation and content management. In this case, website development for a wood industry company meant creating a site that reflects the company’s business — manufacturing wood products — and clearly presents its products and services to potential clients.

For a manufacturer, the website is often the first place where a potential client or partner checks what the company makes and how to contact it, so the website had to look well organised. The main things were a clear presentation of products, information about the company and simple navigation, rather than complex features — and in two languages, Latvian and English.

CREATING.LV built the GL PLUS website on WordPress from the design to the finished site. The work included:

• the visual design and user experience (UX);
• a website structure with simple navigation that highlights GL PLUS wood products;
• a presentation of products and services and information about the company;
• Latvian and English versions with WPML;
• SEO optimisation;
• content management in WordPress;
• adaptation for desktop, tablet and smartphone.

The site footer says “Page built by CREATING.LV”.

The website presents the company’s products and services as well as information about the company. The navigation is simple, so that visitors quickly reach the product they need. The structure highlights GL PLUS wood products specifically.

In the project screenshot, the “Our products” section of the English version has first- and second-grade pallet boards, standard and non-standard pallets, wood chips and sawdust — each product group with a short description and an image. The screenshot also shows a product photo gallery. For wood products, an image lets clients see straight away what a specific product looks like. The visitor’s path is short: choose a language, open the products section and the product they need, and send a question in the contacts section.

A structure like this with a small number of sections suits a company whose offer can be clearly divided by product type: each product has its own place, and visitors do not have to read the whole site to understand whether the company makes what they need.

A separate description for each grade and type of pallet helps buyers understand on the website itself which product group matches their needs, and name the specific product in their enquiry straight away. If a similar manufacturer’s WordPress website is planned, it is worth building the products section around how buyers choose — for example, by grade or size — rather than around the production process.

In the project screenshot, the contacts section has contact details, an enquiry form and a map with the company’s location. The form has fields for name, email, phone and the product of interest, so a question about a specific product can be asked without leaving the website.

The map is useful for clients or partners planning to visit the company in person — the location is visible right next to the contacts and the form.

The Latvian and English versions were part of our work, and they were built with WPML — a WordPress multilingual plugin. The English version lets the products be shown to foreign clients and partners too, while each language has its own page and product text. In the project screenshot, the contacts section is also in English (“Contact us”), so a foreign client can both look at the products and send an enquiry without switching to the Latvian version. A new product can be managed in both languages in one WordPress admin environment.

With WPML, each language version can have its own pages with their own addresses, and search engines can find both the Latvian and the English pages. We wrote about the differences between WPML and Polylang in the article WPML or Polylang for a multilingual WordPress website?.

WordPress was chosen so that the website would be easy to maintain and adapt as the company develops. The company’s team adds new products, services and information about the company’s work themselves in WordPress — this does not require special technical skills. A new product group can be added with a short description and an image just like the existing ones, so that the products section keeps a consistent look.

For a manufacturer, this means changes to the product range, such as a new type of product or an updated description, can appear on the website without a separate development order. The website therefore stays up to date even when the offer changes. More about how a WordPress website for a business is built in the article WordPress website development.

The visual design and UX were our work. The design supports the simple navigation: attention is drawn to the products, not to decorative elements. More about this part of the work on the page Web design and UX/UI.

The website is fully usable on desktop, tablet and smartphone. Product information, the enquiry form and contacts are also available when the website is opened on a phone outside the office.

SEO optimisation was part of our work in this project. This matters for a manufacturer, because some clients search for the company by product name rather than company name. On a two-language website, this applies to both versions: a foreign buyer searches for pallet boards in English, a local one in Latvian, so the product names in both languages also serve as words by which the page can be found. A simple structure with a separate products section also helps search engines understand what the company offers. More about this service on the page SEO / GEO audit and optimisation.

This kind of website for a wood industry company also suits other manufacturers — in woodworking or another industry — that need a clear presentation of products and services in several languages, contacts with an enquiry form and the ability to update the offer themselves. A two-language version is useful if some clients or partners are abroad.

WordPress website development makes it possible to add new sections later if the company’s offer grows. More about website development for businesses.

• Website development
• SEO optimisation

glplus.lv

This portfolio entry reflects the solution as delivered at handover. The current website may have changed.