WordPress website development for the logistics company AmberwayAB

CREATING.LV built a WordPress website for the logistics company AmberwayAB: this logistics company website included the visual design, all sections of the site and adaptation for desktop and phone. The website is in Latvian, and the project was handed over in 2024.

AmberwayAB provides freight transport and other logistics services, including warehousing. The aim of the website was to tell clients clearly about these services and lead them quickly to getting in touch.

A logistics client first needs to understand whether the company offers the transport or warehousing they need, and then find out how to get in touch. So the task was not just to list the services but to create a short path from a service description to contact.

In this project, the logistics company website covered the whole site: CREATING.LV built the AmberwayAB website on WordPress. The scope of work:

• the visual design and user flow, as well as the website texts and photos;
• all sections of the website — service descriptions, offers and contact;
• navigation between these sections;
• adaptation for use on desktop and mobile devices.

Because the texts and photos were our work, the company did not have to write the service descriptions itself before the website was launched. After handover, the company updates the content itself.

The project screenshot shows three types of transport with a short explanation on the home page: full truckload transport, groupage transport, and domestic and international freight transport. Visitors see on the home page which transport the company provides and can choose what they need without looking for it in the menu.

This division matches what clients usually already know about their cargo. A full truckload takes up the whole vehicle and is carried for one client. Groupage is a smaller shipment carried together with other clients’ cargo in one vehicle. A client who knows the size of their shipment immediately sees which option applies to them, while the third area shows that the company carries out both domestic and international transport.

From the home page, visitors move on to the descriptions of freight transport and warehousing services. The same screenshot shows, in the home page “Pakalpojumi” (Services) section, the cards “Sauszemes kravu pārvadājumi” (Road freight transport) and “Noliktavu pakalpojumi” (Warehousing services), each with an image, a short description and a “Vairāk” (More) link. Each area has its own description, so a client who needs warehousing does not read about transport, and vice versa.

A card with a short description lets visitors decide whether a service suits them before opening the full description. The “More” link leads to the description of the specific service, so the home page stays short, while more detailed information is one click away.

Navigation on the website connects three parts: service descriptions, logistics offers and contact options. In the project screenshot, the contact block has a phone number, email and address, as well as a map. This way clients can call or write straight away, while the map shows where the company is.

The website also has a contact form for enquiries. Each submitted enquiry is saved in the WordPress admin and also sent by email. The email lets the enquiry be noticed in everyday work, while the entry in the admin is useful if the email is accidentally deleted or ends up in spam: the enquiry can also be found there. The form suits clients who want to describe their cargo in writing and receive a reply later, for example if they open the website outside working hours.

This matters for a logistics company, because the price and timing of transport depend on the specific cargo and are usually clarified in a conversation or an enquiry. The website’s job is to help clients understand whether the service suits them and then quickly get in touch.

When planning a similar logistics company website, it is worth deciding in advance what information about the cargo the company needs in the first contact and which member of staff will handle enquiries. This determines how detailed the contact form should be and which email address enquiries should go to. If the form has many required fields, it takes longer to fill in; if there are few fields, details more often have to be clarified in a conversation.

The visual design and user flow were our work. The logo and brand colours already belonged to AmberwayAB — we did not create them, and brand development was not part of this project. User flow here means that visitors move step by step from the general to the specific: from the types of transport on the home page to the description of a specific service, and from there to contact. The images in the service cards help tell freight transport and warehousing apart at first glance. The website is adapted for use on desktop and mobile devices: navigation between service descriptions, offers and contact also works on a phone, so services and contacts can be found even when the website is opened on a small screen.

WordPress website development here meant a simple structure that the company can maintain without a developer. The company updates the content itself in the WordPress admin. This is useful, for example, if a service description needs to be extended or the contact details changed: the changes can be made straight away, without waiting for a developer. Contact form enquiries are also visible in the same admin, so the content and the enquiries received are in one place. Updating content is not the same as technical maintenance, though: WordPress and plugin updates and backups are separate work (more on the page website maintenance). More about this platform — in the article WordPress website development.

This kind of solution suits a transport, freight forwarding or warehousing company that needs a few clear service pages and a simple path to contact. It also suits another service company with two or three main areas, where one page per area is enough. A logistics company website can also include texts and photos, as in this project. This is useful if the company already has a logo and brand colours but the website content has not yet been prepared.

If the company works with clients in several countries and needs several language versions, see another of our logistics projects — a multilingual website for a logistics company. About how we plan a website’s structure — on the page website development for businesses.

• Website development

amberwayab.lv

This portfolio entry reflects the solution as delivered at handover. The current website may have changed.